About Metket
A growth partner, not a vendor.
We run digital marketing for eCommerce brands and service businesses — and we measure our work by what it puts in your bank account, not what it puts in a dashboard.
Why we work the way we do
Most businesses that come to us have worked with an agency before, and the experience left a mark. Reports full of metrics nobody could connect to revenue. A strategy that was never explained. A twelve-month contract signed on optimism and regretted by month four. Work handed to a junior team the week after the pitch.
None of that comes from agencies being dishonest, mostly. It comes from incentives. An agency paid a percentage of your ad spend earns more when you spend more. An agency on a long contract does not have to keep proving value. An agency selling packages has to make your business fit the package. Once you see the incentives, the behaviour stops being mysterious.
So we built the business to avoid them. We scope work rather than sell tiers, we do not take a cut of media spend, and we work on terms short enough that we have to keep earning them. It is a harder commercial model. It also means the advice we give is the advice we actually believe.
What we actually do
Six channels — SEO, paid ads, social, content, email and web — run from one strategy rather than six disconnected workstreams. Most clients start with one or two where the opportunity is clearest. Some run the whole programme. Both are fine; what we try to avoid is spreading a budget so thin that nothing gets the investment it needs to work.
We focus on eCommerce brands and service businesses because the problems are different enough to specialise in, and similar enough to stay good at both. Stores need profitable order growth and repeat purchase. Service businesses need qualified enquiries their team can actually close. The channels overlap; the strategy does not.
What we believe.
Six positions we hold even when they cost us work.
Tell people the truth
Including when it costs us work. If a channel will not be profitable at your budget, if your category is unwinnable this year, if you need three pages fixed rather than a rebuild — we say so before you spend anything.
Measure what matters
Revenue, margin and cost per customer. Not impressions, not engagement rate, not a ROAS figure that ignores what the product cost to make and ship.
Do fewer things properly
One channel run well beats six run thinly. We would rather turn down scope than spread a budget until none of it works.
No lock-in, no hostage-taking
You own your accounts, your data and anything we produce. If you leave, everything goes with you. Keeping clients through contracts rather than results is not a business we want.
Senior people do the work
The people who scope your engagement are the people who deliver it. No handover to a junior team after the pitch.
Explain the reasoning
You should understand why we are recommending something, not just what. Marketing that only the agency understands is how businesses end up dependent on agencies.
Who we are not right for
Worth saying plainly, because it saves everyone time. We are probably not the right fit if you want someone to execute a plan without questioning it, if you need guaranteed rankings or a promised return, or if the budget is small enough that agency fees would consume most of it — in that last case you are genuinely better off doing the work yourself, and we will point you at how.
We are also not the cheapest option available, and we are not trying to be. There is a floor below which this work cannot be done properly, and pretending otherwise just produces a disappointing engagement for both sides.
Where we do fit well: businesses with something genuinely good to sell, a realistic view of timelines, and enough interest in the reasoning to push back on it. Those engagements last years.
Tell us what you are trying to grow.
We will look at your business honestly and tell you where the opportunity is — including when the answer is that you do not need us yet.